Asus, known for its powerful ROG gaming phone and stylish Zenfone models, is stepping away from phones as its priorities shift toward other technologies.

From quirky Android maker to AI hardware player, Asus shuts down its phone business as competition tightens everywhere ...

An unconfirmed report early this month suggested Asus was pulling back on its smartphone plans, but the company declined to ...

Asus has confirmed it is stepping away from the smartphone business, ending a long ...

ASUS' Chairman, Jonney Shih, has confirmed that the company isn't planning any new phones in the future and AI is to blame ...

This isn’t the first time we’ve heard Asus won’t release new ROG Phone models in 2026, but now we’re getting the full, ...

ASUS had already reduced its phone range in recent years. The Zenfone series shrank, and ROG Phone releases became less ...

ASUS has reportedly confirmed that the company has decided to shift focus from smartphones to AI PCs, and physical AI ...

Asus has halted smartphone development for 2026, suspending new Zenfone and ROG models as it pivots toward AI hardware, ...

Asus chairman Jonney Shih announced that the company is no longer interested in manufacturing smartphones. According to him, ...

ASUS will not make any more smartphones in the near future, the company has confirmed. There will be no ASUS ROG Phone 10 ...

We've lost a good one to the AI boom.