ASUS' Chairman, Jonney Shih, has confirmed that the company isn't planning any new phones in the future and AI is to blame ...

From quirky Android maker to AI hardware player, Asus shuts down its phone business as competition tightens everywhere ...

Asus, known for its powerful ROG gaming phone and stylish Zenfone models, is stepping away from phones as its priorities shift toward other technologies.

An unconfirmed report early this month suggested Asus was pulling back on its smartphone plans, but the company declined to ...

Asus confirms its exit from the smartphone business, ending Zenfone and ROG Phone lines while shifting focus to AI products ...

ASUS has reportedly confirmed that the company has decided to shift focus from smartphones to AI PCs, and physical AI ...

Asus has halted smartphone development for 2026, suspending new Zenfone and ROG models as it pivots toward AI hardware, ...

ASUS has confirmed it will no longer launch new smartphones, quietly signalling an exit from the phone market. Here’s what it ...

This isn’t the first time we’ve heard Asus won’t release new ROG Phone models in 2026, but now we’re getting the full, ...

Asus will continue to support existing smartphones with software updates and warranty assistance, says Chairman Jonney Shih.

ASUS is not planning to release any new smartphones this year, and may be exiting the mobile phone business altogether.

We've lost a good one to the AI boom.