This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

As humans, we’re creatures of habit. Whether it’s a daily workout or a daily doughnut, it’s natural for our brains to create routines we follow habitually, be they good or bad. The field of behavioral ...

Suggested Citation: "1 Introduction." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy Impact and Future Directions ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Neela Saldanha has enjoyed a varied career in behavioral science, from academia to business to the social sector. After earning her PhD in marketing at Wharton, she joined a project at PepsiCo which ...

Organizations constantly seek innovative strategies to gain a competitive edge in today's rapidly evolving business landscape. One such strategy that has gained prominence in recent years is ...